KÄRCHER

Strategic, creative interruption.

新製品導入に向けたマーケティング戦略とクリエイティブ。

Brand Strategy

ブランド戦略

The Gig

Well-known in Japan for their iconic yellow pressure washers, Kärcher wanted a disruptive launchpad for their freshest cleaning devices: vacuum cleaners. Up against some stiff market competition, we initiated tailor-made market research to back up our strategy, making sure to reveal the big picture before focusing our creative. The results spoke directly to the Japanese urbanite, letting Kärcher’s new vacuums clean up.

It takes a village.

戦略を具現化するにはマンパワーも必要では？

TYA is home to industry veterans and eternal students, making us the ideal team to balance efficiency and creativity. Our internal proficiencies are backed up by an established network of other amazing pros, allowing us to get the job done without chewing the fat.

Work based on knowledge and curiosity.

探究心と好奇心に満ちた現場が「TYAらしさ」。

The specific tastes and foibles of Japanese consumers can be hard to grasp. We specialize in untangling the market for overseas products, helping them built a detailed portrait of their Japanese users, and appeal directly to their identity. Generic global assets could never.

We know Japan, we know the world. We can get to know you, too.

日本を知り、世界を知る私たちのフィールドに限界はありません。