SUZUKI

Functional and beautiful, ready for the road.

多様なシチュエーションを最適な制作手法で実現

The Gig

In car world, they call this a ‘minor change’ but the new-look Suzuki S-Cross needed a complete creative overhaul. We set the angle to highlight the car’s fresh face while immersing potential buyers in the S-Cross lifestyle. CG work was optimized for combination with real-world shots for stills and video. Shooting across Spain and Japan took advanced collaboration during the COVID-19 pandemic, which also instigated Suzuki’s first-ever online launch, all pioneered by us.

Will cameras go extinct?

CG制作が定着していくなか、将来ロケーション撮影は無くなるのか？

CG is cool but it can’t do everything. Firstly, putting your editor in a muddy field is funny. And more importantly, when they fix the framing on-location it saves everyone time and money. Sure, it runs up airmiles and maybe you have to buy a few lunches, but in the long run, it’s still cheaper and faster to go somewhere and see with your own eyes the way the tire hits the road.

A whole team of secret weapons.

ポリバレンティブなスタッフが存在する強み

TYA isn’t the kind of agency where you do the same job every day. We love to see how many hats we can jam on at once. Our art directors do code and our cinematographers are also design masters. We even have a guitar hero, a bartender and multiple writers. To us, this is what it means to be creative.

Get it together.

Because ideas, together, create emotions.

多様なスタッフ、多数のアイデア、まとめられるのはTYAだけ。